HEFTY.art Partners with Sotheby’s For First Ever ‘Phygital’ Auction of India’s Greatest Modern Artist.

M.F Husain’s ‘Fury’ To Be Offered As Both a Physical Painting & An NFT Unique Digital Edition.

In the first-of-its-kind ‘phygital’ auction of an Indian artist’s work, Hefty.art, Web 3.0’s most discerning art space, will partner with Sotheby’s, the world’s premier destination for art and luxury auctions, to offer ‘Fury’, by legendary artist M.F Husain. The collaboration will see both the physical painting, created by Husain in 2000, and an NFT of the work, offered alongside the Modern and Contemporary South Asian Sotheby’s Auction on 25th October. The works, which are estimated in excess of $120,000 will be sold as a single lot online with cryptocurrency payments accepted, to coincide with the live auction at Sotheby’s, London.

Widely deemed the Master of Modern Indian Painting, M.F. Husain inspired a generation of artists with his output and enjoyed a highly successful career as one of India’s most celebrated artists of the 20th century. Lauded by collectors across the globe, M.F Husain’s work has been exhibited extensively and internationally at institutions including the Serpentine Gallery and V&A Museum in London and the Qatar Museum of Islamic Art, Doha.

By leading India into the world of NFTs, HEFTY.art aims to give creators the freedom and authority they seek while ensuring that collectors become the rightful owners of a one-of-a-kind digital asset when acquiring a piece of art. NFTs eradicate a range of barriers and make the relationship between art, artists and collectors transparent. They are digital assets enabled by blockchain technology, so when one purchases an NFT, it is backed by a Smart Contract on the blockchain that can automatically process transactions, distribute royalties, and add other functionality/ utility to an artwork. In short, NFTs allow the commercial art world to benefit from many aspects of the blockchain, including security, transparency, immutability, and traceability. HEFTY.art is a platform for NFT curators, creators and collectors founded by Polygon – the leading platform for Ethereum scaling and infrastructure development and eDAO, a creator economy focused DAO designed to launch global art, gaming, media, and entertainment IPs and communities at scale, into the world of Web3.

For more information contact:
Kanishq Chhabria
Hefty Art
Sophie Lawrenson

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